Thursday, September 30, 2010

The McGraw-Hill 36-Hour Course In Finance for Non-Financial Managers

The McGraw-Hill 36-Hour Course In Finance for Non-Financial Managers












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A fully revised guidebook on the basics of accounting-- updated to cover an increasingly complex financial arena

In the wake of recent accounting scandals, most managers now realize they need to know more about the inner workings of finance. Many, however, don't know where they will find the time. The McGraw-Hill 36-Hour Course in Finance for Non-Financial Managers is designed to give readers a working mastery of all finance essentials in just 36 hours and has now been updated to help readers understand the substantial regulatory and practical changes that have taken place in the new world of business accounting. This hands-on workbook delivers its information in accessible and reader-friendly style, including self-study questions and case studies for each chapter. Information new to this edition includes:

  • Key updates to generally accepted accounting principles (GAAP)
  • Sections detailing what auditing is and what auditors do
  • Entirely new sections on pro forma financial statements, stock options as an expense, and more



  • ISBN13: 9780071425469
  • Condition: New
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed






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Wednesday, September 29, 2010

Behavioral Finance: Psychology, Decision-Making, and Markets

Behavioral Finance: Psychology, Decision-Making, and Markets












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Discover a structured, applied approach to behavioral finance with Ackert/Deaves' BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS. This comprehensive text links finance theory and practice to human behavior with applications in every chapter. The book builds upon principles of finance, connecting content to psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. Readers learn how human behavior influences the decisions of individual investors and professional finance practitioners, markets, and managers. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Readers see, first-hand, the implications of behavioral finance on retirement, pensions, education, debiasing, and client management. This book spends a significant amount of time examining how practitioners today can use behavioral finance to further their success.








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Sunday, September 26, 2010

Continuous-time Stochastic Control and Optimization with Financial Applications (Stochastic Modelling and Applied Probability)

Continuous-time Stochastic Control and Optimization with Financial Applications (Stochastic Modelling and Applied Probability)












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Stochastic optimization problems arise in decision-making problems under uncertainty, and find various applications in economics and finance. On the other hand, problems in finance have recently led to new developments in the theory of stochastic control.

This volume provides a systematic treatment of stochastic optimization problems applied to finance by presenting the different existing methods: dynamic programming, viscosity solutions, backward stochastic differential equations, and martingale duality methods. The theory is discussed in the context of recent developments in this field, with complete and detailed proofs, and is illustrated by means of concrete examples from the world of finance: portfolio allocation, option hedging, real options, optimal investment, etc.

This book is directed towards graduate students and researchers in mathematical finance, and will also benefit applied mathematicians interested in financial applications and practitioners wishing to know more about the use of stochastic optimization methods in finance.










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Saturday, September 25, 2010

The Art of Islamic Banking and Finance: Tools and Techniques for Community-Based Banking (Wiley Finance)

The Art of Islamic Banking and Finance: Tools and Techniques for Community-Based Banking (Wiley Finance)












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Product Details


A detailed look at the fast-growing field of Islamic banking and finance

The Art of Islamic Banking and Finance is a modern American take on what it means to incorporate Islamic finance principles into everyday banking and investment techniques by introducing a new brand of banking for all people of all faiths: The Riba-Free (RF) banking.

The author is considered the father of RF (Islamic) banking in America. He has been a banker and an Imam/scholar for over 40 years in America since 1968. He started the tedious process with a finance company, LARIBA, in Pasadena, California in 1987. This is the first book ever in the field to trace the origins of prohibiting the renting of money at a price called interest rate and over-indulging in debt. The book reviews in great details the theological foundations of prohibiting interest in the Jewish Bible, the Christian Bible, and the Qur'aan. The author then discusses money and how fiat money is created, the role of the Federal Reserve, and the banking system in America. The book also discusses for the first time ever how to include an important aspect of RF (Islamic) finance using commodity indexation and marking the items to be financed to market in order to avoid participating in economic "bubbles." The author discusses how these rules work, how they affect consumer behavior, and how they change the role of the banker/financier.

  • Covers a new pioneering model that is based on the Law (Shari'aa) and how it is applied in every transaction from joint ventures and portfolio management to home mortgages and personal financing
  • Shows how to incorporate the Law (Shari'aa) into American financing and banking systems
  • Points to RF (Islamic) finance and banking as a way to emphasize socially responsible investing

The Art of Islamic Banking and Finance also includes a discussion on the emergence of a culture of RF (Islamic) banking and finance today, which is based on the real Judeo-Christian-Islamic spirit and very effective when compared to twentieth-century models that use financial engineering and structuring techniques to circumvent the Law (Shari'aa). The book also includes case studies based on the actual experience of the author and detailed analysis of the superior results realized by applying this new brand of banking to financing.


  • ISBN13: 9780470449936
  • Condition: New
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed






Customer Reviews ::




ishtiaque ahmed review - kappu -
I just got graduated from MSU with a major in finance and was looking for a job. One day, somehow I came to know about LARIBA - The Bank of Whittier. I did some research online and figured out that this is a banking system which provides services based on faith (religion). I got quite interested as I am a Muslim. I did shoot them an email to enquire about a job related to my field. I got a reply that they got a position at their California branch but wanted me to read this book before called "The Art of Islamic Banking and Finance". So I got this book from Barnes & Noble's and started reading.

Prior to this I had no idea what to expect. All I knew is, it is a banking system that doesn't charge interest. However, I had no idea how does it work and how do you make profit without charging interest. First I thought it is only about Islamic faith based finance but as I kept reading I figured out that the book presents a banking system which is three (Judeo-Christian and Islamic) faith based. The author did a great job about bringing and quoting all the verses from the Bible (both old and new testament) and the Quran which demands an interest free monetary and banking system: the RF banking system (riba free or interest free).

The author also did explain briefly about the current interest based banking and monetary system to make sure that the reader could do comparisons and contrasts between the two systems. The current system is all making money out of money with interest loans and the use of tools like futures, options and derivatives and other speculative tricks. However, the author talks about how to earn money through hard work and the assumption of risk in the free market economy, not through gambling and speculation. The author also explains the financial meltdown because of the subprime mortgages and how the balloon payment of interest on these mortgages had a big part on it. The RF system takes fiat money not as a commodity that demands a rental fee and neither does it reproduce itself. It only grows when used in investing on economic activities within the community. The RF system (riba free or interest free) is based on renting assets and services based on the current rental or lease rate (marking it to the market) pioneered by the free market force of supply and demand. It also states that the value of different things in fiat currency should be attached to reference commodities using the commodity indexation rule. This way it is more practical and easier to recognize economic bubble; investment practices could be adjusted to avoid it. These models and assumptions are certainly well backed up by the religious, historical and mathematical data the author has provided in the book.

The RF banking system (riba free or interest free) demands a socially responsible and ethical banking system which is a total contrast to Wall Street. RF banking is not about money lending, but about financing and investing on tangible assets and services only on financially and economically viable projects while respecting the laws of the land. It doesn't finance alcohol related businesses, gaming, gambling or any other unethical or harmful activities which is prohibited by the Judeo-Christian-Islamic value system. There are many Islamic banks around that claims to be Islamic and are providing services using the cost plus, joint ventures and lease to own model. These banks and their models in reality are not very different than interest based banking system and what happened is their customers ended up losing their savings.

The world financial and banking system today is in demand of a major financial change and renovation. The book is not about demolishing the current interest based financial structure but about an option or back up plan in the form of RF banking system where both can co-exist. When we talk about banks people might get the first impression that all banks and bankers are the same; all they know is how to make money on money. However, this book might give the reader a very different perspective on this unique banking system and its bankers and implement it because of its basis on faith, logic, practical application and respect for its customers.










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Friday, September 24, 2010

Corporate Financial Analysis with Microsoft Excel (McGraw-Hill Finance & Investing)

Corporate Financial Analysis with Microsoft Excel (McGraw-Hill Finance & Investing)












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Corporate Financial Analysis with Microsoft® Excel® visualizes spreadsheets as an effective management tool both for financial analysis and for coordinating its results and actions with marketing, sales, production and service operations, quality control, and other business functions.

Taking an integrative view that promotes teamwork across corporate functions and responsibilities, the book contains dozens of charts, diagrams, and actual Excel® screenshots to reinforce the practical applications of every topic it covers. The first two sections— Financial Statements and Cash Budgeting— explain how to use spreadsheets for:

  • Preparing income statements, balance sheets, and cash flow statements
  • Performing vertical and horizontal analyses of financial statements
  • Determining financial ratios and analyzing their trends and significance
  • Combining quantitative and judgmental techniques to improve forecasts of sales revenues and customer demands
  • Calculating and applying the time value of money
  • Managing inventories, safety stocks, and the allocation of resources

The third and final section—Capital Budgeting— covers capital structure, the cost of capital, and leverage; the basics of capital budgeting, including taxes and depreciation; applications, such as new facilities, equipment replacement, process improvement, leasing versus buying, and nonresidential real estate; and risk analysis of capital budgets and the potential impacts of unforeseen events.

Corporate Financial Analysis with Microsoft® Excel® takes a broad view of financial functions and responsibilities in relation to those of other functional parts of modern corporations, and it demonstrates how to use spreadsheets to integrate and coordinate them. It provides many insightful examples and case studies of real corporations, including Wal- Mart, Sun Microsystems, Nike, H. J. Heinz, Dell, Microsoft, Apple Computer, and IBM.

Corporate Financial Analysis with Microsoft® Excel® is the ideal tool for managing your firm’s short-term operations and long-term capital investments.










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Commodities Rising: The Reality Behind the Hype and How To Really Profit in the Commodities Market

Commodities Rising: The Reality Behind the Hype and How To Really Profit in the Commodities Market












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"Commodities Rising, part memoir and part investment guide, provides a unique and practical perspective that is based on a rare combination of professional experiences."

-Donald F. Larson, Senior Economist, World Bank

"Jeffrey Christian brings twenty-five years of commodity market experience to his thoughtful and insightful new book. A keen analyst, Christian debunks many commodity market myths. There has been a substantial underinvestment in commodity research of late. His book is a 'must-read' for any investor wishing to avoid the pitfalls present in physical commodity investments."

-Terrence F. Martell, PhD, Saxe Distinguished Professor of Finance, Director, Weissman Center for International Business, Baruch College, CUNY;Public Governor, New York Board of Trade

"If you've read one of the recent 'commodity craze' books, you'll appreciate the more careful, thorough account Christian provides here. His anecdotes and analysis will convince you that this is truly an insider's assessment."

-Peter A. Biebel, Vice President, Director of Futures Research, A.G. Edwards & Sons, Inc.

"In addition to its depth, Christian's book is extremely reader-friendly, presenting commodity issues from various angles. I strongly recommend to anyone interested in commodities that they read this book; and to those still unfamiliar with the subject, I recommend that they take a look. The rewards will be significant, intellectually and possibly financially."

-Takamasa Akiyama, Professor of Development Economics, Nihon University, Mishima, Japan, and Senior Advisor, Foundation for Advanced Studies onInternational Development (FASID), Tokyo, Japan Analyze the current commodity environment and look out over the next few years to identify potential profit situations in Commodities Rising. You'll learn how commodities can be used to reduce risk and increase returns in a balanced investment portfolio. Author and commodities expert Jeffrey Christian debunks much of the misinformation currently circulating about commodities and provides a reasoned reality-check you can use to evaluate the claims and promises of various publications and brokerages in the commodity field. Specific issues addressed throughout this book include:

  • the variety of commodity investments?exchange traded funds, stocks, futures, and options;
  • commodities in the global economy;
  • commodity trading/investing strategies.
Filled with in-depth insights and engaging anecdotes gleaned from the author?s 30 years in the commodity markets, this is an invaluable resource for the serious investor or trader.








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Wednesday, September 22, 2010

Fundamentals of Financial Management - Study Guide

Fundamentals of Financial Management - Study Guide












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Product Details


This work takes a financial statement user orientation and integrates current real-world coverage. Chapter-opening vignettes look at real companies which are then carried over into chapter concepts, and extensive use is made of real financial statements throughout.








Customer Reviews ::




Excellent book - Evgenia Dyshlyuk -
One of the best books in finance. It's very clear and couldn't be simpler. This book is an excellent choice for students who are beginning to learn finance. I highly recommend it. All the books of these authors are great.





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Sunday, September 19, 2010

Essentials of Organization Theory and Design

Essentials of Organization Theory and Design












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This text presents late 1990s thinking about organizations in a way that aims to be interesting and enjoyable for students. It integrates new concepts and models from organization theory with changing events in the real world of organizations to provide an up-to-date view of organizations available at the end othe 20th century. Without sacrificing content, the text should be suitable for instructors, allowing them time to use their own cases and materials.








Customer Reviews ::




Good text, didn't meet my needs - Joshua Whittington - Paso Robles, CA
This edition is a condensed form of the real thing, so it doesn't have all the material in it. My instructor for the class that used this text gave out quizzes on every chapter, and this edition did not have all the information I needed to answer the questions. In fact, there's a lot of important stuff from the original text that this edition leaves out entirely.
That being said, the book is helpful and informative, and this edition is a lot more portable than the full one. It puts things pretty well, making them easier to grasp than some other business books do. If you won't be held accountable for every bit of info Daft wrote like I was, this is a safe bet.





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Pass the 65: A Training Guide for the Nasaa Series 65 Exam

Pass the 65: A Training Guide for the Nasaa Series 65 Exam












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Updated for 2010! This must-have book guides you through the intricacies of the Series 65 exam. Walker takes the exam apart piece by piece, and explains terms and concepts with a sense of humor and ease not found in other exam guides. He shows you, step-by-step, how not to be misled by the questions. In addition to practice questions liberally sprinkled throughout its lessons, this guide includes a targeted quiz following each of the four sections as well as an expanded glossary. Once you've finished this book, you will be able to take the test with confidence!








Customer Reviews ::




I passed the 65 - Timbo -
I purchased the book pass the 6, and did so without any problems. Naturally, when I needed to pass the 65, I knew
that I was going to buy the book pass the 65. The pass the 65 text, is quite a bit thicker than the pass the 6.
Depending on your prior experience, you might want to spend a bit more time studying the 65. 10 to 15 hours, over the
course of 4 or 5 days was sufficient for me. I did purchase the additional on-line test course for an additional fee,
but hey "who wants to take the test again, so it was insurance for me"....Tim





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Saturday, September 18, 2010

The Bond Book, Third Edition: Everything Investors Need to Know About Treasuries, Municipals, GNMAs, Corporates, Zeros, Bond Funds, Money Market Funds, and More

The Bond Book, Third Edition: Everything Investors Need to Know About Treasuries, Municipals, GNMAs, Corporates, Zeros, Bond Funds, Money Market Funds, and More












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The bestselling guide updated to meet the renewed public interest in bonds
This new edition of The Bond Book will attract the legions of investors fleeing the stock market in search of safer ground. The financial crisis of 2008 caused major disruptions to every sector of the bond market, but Treasuries have since experienced major rallies.

This edition will discuss the lessons of the crisis, as well as the risks and opportunities it created. Providing the most up-to-date information available for making the best bond investing decisions, this third edition explains how to assess risks and opportunities in this sector, buy treasuries without paying a commission, decide whether to purchase bond funds or individual bonds, and choose among the various high-yield savings bonds now available.








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Business Basics for Veterinarians

Business Basics for Veterinarians












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While many veterinarians choose to believe that expertise in medicine necessarily precludes having business sense, nothing could be further from the truth. In fact, business and medicine are both evidence-based disciplines with much in common. When a patient is sick, we used standard algorithms to determine the most likely causes, and run appropriate diagnostic tests. We do the same thing with a business that is in failing health. We might run an inventory audit instead of a radiograph, or look at financial statements rather than laboratory results, but the problem-solving approach is the same. Once a medical problem is unearthed, we prescribe appropriate treatment. The same holds for businesses. A practice may not need an antibiotic injection, but an infusion of capital might be just what the doctor orders for an outdated facility. Finally, once the problem is corrected, we periodically monitor the patient with wellness exams, assuring continued health. Businesses are no different. We continue to take their vital signs, benchmark them against established "normals" and make sure that they continue on a healthful trend. What could possibly be a more natural extension of expertise than applying the same care to practice management as patient management?








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Wednesday, September 15, 2010

Compliance Management for Public, Private, or Non-Profit Organizations

Compliance Management for Public, Private, or Non-Profit Organizations












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In today’s business climate, accountability, transparency, and a high regard for laws, regulations, and ethical conduct is as much a part of how an organization manages its affairs as its primary mission and operations. Compliance Management for Public, Private, or Nonprofit Organizations is a complete, hands-on guide to implementing strategies and techniques for developing, managing, and improving the compliance function of any organization.

Author Michael G. Silverman is a corporate expert in strategic planning, program management, compliance, risk assessment, and policy development. In Compliance Management for Public, Private, or Nonprofit Organizations, he presents a comprehensive treatment of the subject by examining the traditional compliance issues associated with laws and regulations, as well as matters surrounding ethical behavior, organizational structure, technology, administration, and risk management.

From establishing compliance goals and managing education and training programs to operating a whistle-blowing program and addressing staffing and budgeting requirements, this practical resource covers everything compliance officers and risk and organizational managers need to know, including:

  • Where and how to establish a compliance program within an organization
  • The critical skills and expertise for maintaining an effective compliance program
  • Pros and cons of making a compliance program a part-time function of an organization
  • How to deliver bad news to senior management—and survive

Compliance Management for Public, Private, or Nonprofit Organizations includes a wealth of examples that illustrate the real-world applications of critical strategies and techniques for using the board of directors and senior management to promote compliance, reduce employee and management barriers to compliance, conduct in-depth risk assessment and compliance audits, and more.










Customer Reviews ::




Useful for Small Business - Anne Lancellotti - Poughkeepsie, NY USA
As the owner of a small physical therapy practice, I learned many valuable lessons from Mr. Silveman's text. His book distills the complex issues of compliance and makes them accessible to the novice as well as the experienced professional. After reading this book, I am looking more closely at my own business. I can see how to adopt more effective practices and decrease my risk exposure.





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Healthcare Finance: An Introduction to Accounting and Financial Management, Fourth Edition

Healthcare Finance: An Introduction to Accounting and Financial Management, Fourth Edition












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Like its predecessors, this textbook teaches the reader the fundamental concepts of healthcare finance, including both financial management and accounting. The fourth edition features: New or expanded coverage of: Municipal bond pools, Cost of capital for not-for-profit and small businesses, Modified internal rate of return, Supply chain management , Health savings accounts, Current information on reimbursement, along with updated real-world examples, Easy-to-grasp spreadsheet illustrations of the calculations throughout the book Learning aids, including a glossary; self-test questions; and end-of-chapter key concepts, questions, and problems








Customer Reviews ::




Healthcare Finance--for beginners - lanmara -
This is a great resource for beginners, nurses moving from staff positions to management. Very readable!





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Tuesday, September 14, 2010

Forex Trading Secrets: Trading Strategies for the Forex Market

Forex Trading Secrets: Trading Strategies for the Forex Market












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Just a decade ago, the Foreign Exchange was a market reserved for a select few. Now, anyone can actively trade in this profitable market—even those with no formal financial education. Enter James Dicks, a leading FOREX expert and educator who cut his teeth in this burgeoning market and wants to share his years of experienced wisdom with you.

FOREX Trading Secrets is a one-stop sourcebook packed with everything a trader needs to quick-start success in a 24-hour market. In addition to covering every fundamental aspect of the FOREX, this hands-on guide provides hard-won tools and strategies from a seasoned trader, who helps you minimize your exposure to the inherent risk in this unique market.

A useful volume you’ll turn to again and again, FOREX Trading Secrets features specific examples of proven trading strategies working in the real world, a simple and profitable technique for money management, and confidence-building skills for creating your own source of income.

If you have never traded the FOREX before, FOREX Trading Secrets is the place to start. It covers the essential basics, including all major currency pairs, the mechanics of trading, how to place a trade, and deciding what type of trader you are. Experienced traders gain expert insight into the fundamentals, as well as such advanced topics as creating a successful trading plan,managing risk, mastering your emotions, and building your portfolio. You will benefit from

  • An insider’s clarification of the Carry Trade
  • Seeing technical indicators and patterns through a master’s eyes
  • The secrets to FOREX diversification
  • A detailed explanation of the author’s personal trading approach
  • A Trader’s Ten Commandments

There is no holy grail of FOREX trading, but with FOREX Trading Secrets, all you need is practice to build a powerful trading toolbox for wealth security in the world’s biggest financial market.










Customer Reviews ::




Keep moving! - ForexGuy -
There is ZERO forex "secret" in this book, just the usual ramblings: what is a pip, the forex is the most liquid market, you need discipline, blah blah blah... Then at the end of the book, near the last chapter, the author shows you a couple of un-tested, un-proven "systems" that he supposedly uses. These so-called systems use subjective trendlines (will the real trendline stand up please?) and simplistic, non-backtested breakout "techniques". The whole purpose of the book is to lure you to his website, end of story.





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Saturday, September 11, 2010

Financial Accounting, 6e: A Focus on Interpretation and Analysis

Financial Accounting, 6e: A Focus on Interpretation and Analysis












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Now students can focus on analysis and interpretation while still gaining a strong understanding of the basics of accounting. Financial Accounting, 6e combines solid coverage of the accounting process with an unprecedented amount of actual company data and a strong user orientation. Numerous examples and problems drawn from actual life teach critical financial accounting principles. Intriguing "Analyzing Information" sections and corresponding problems form a unique building block series of questions and answers that further demonstrate the text's analysis theme.








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Friday, September 10, 2010

Financial Accounting and Reporting 7e

Financial Accounting and Reporting 7e












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Financial Accounting and Reporting (FAR) provides a broad overview of accounting from basic concepts, through the accounting information system to financial statements and special reports, emphasizing the interpretation and use of these statements and reports. FAR presents a balanced perspective of practice and theory emphasizing decision-making using accounting information. A direct, straightforward approach achieves completeness of coverage using simple but accurate terms, examples and illustrations. FAR is a useable text geared to the understanding of basic concepts, principles, and practices. It emphasizes financial statement understanding and analysis, and decision-making using financial information.








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Thursday, September 9, 2010

Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock

Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock












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How businesses can thrive by learning which customers are creating the most profit-and which are losing them money.

One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. In many places, it's typical that the top 20 percent of customers are generating almost all the profit while the bottom 20 percent are actually destroying value. Managers are missing tremendous opportunities if they are not aware which of their customers are truly profitable and which are not.

According to Larry Selden and Geoff Colvin, there is a way to fix this problem: manage your business not as a collection of products and services but as a customer portfolio. Selden and Colvin show readers how to analyze customer data to understand how you can get the most out of your most critical customer segments. The authors reveal how some companies (such as Best Buy and Fidelity Investments) have already moved in this direction, and what customer-centric strategies are likely to become widespread in the coming years.

For corporate leaders, middle managers, or small business owners, this book offers a breakthrough plan to delight their best customers and drive shareowner value.








Customer Reviews ::




Outstanding Piece of Work - Cap -
This book is a highly relevant must read for anyone serious about customer-centricity. The model used has the potential to drive economic benefits that far outpace traditional marketing, CRM, and customer satisfaction focused programs.

It should, however, be read along with some other good material on CDI and Customer Experience Management (CEM) like Collin Shaw's books on CEM [...] - I have no connection to them.

I've talked with a few companies and consultants who have attempted to implement customer profitability management without the underlying CDI and the programs failed - even in smaller markets like Europe. It places a little too much faith in just demanding data from IT on the premise that millions have been invested in systems so the data must be there. That is certainly not always the case. A good CDI strategy is critical to this program. But the focus of this book is the financial model and it should be read for what it is.

The other section of material that could be more developed is the Value-Exchange methodology. Intermixing operational customer segmentation (not the kind done in direct marketing programs) with the profitability deciles would seem to be the kind of thing that is needed to mature the strategy and place relevant value propositions where they belong in the CEM/marketing mix.

But alas, customer centricity is far too broad and complex of a topic to knock out in one book. This book is excellent and makes a much-needed contribution to a field that is sometimes more enamored with attempts at operant conditioning (a.k.a. CRM) than common sense management. I bought out the entire stock of this book from a store and continue to give copies give copies away to this day.





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