It's Not the Big That Eat the Small...It's the Fast That Eat the Slow: How to Use Speed as a Competitive Tool in Business
Product Details
Conventional wisdom once told us big companies are unbeatable... and eat smaller competitors for breakfast.Not anymore. These days It's Not the Big that Eat the Small... It's the FAST that Eat the Slow!Jason Jennings and Laurence Haughton discovered what separates today's icons of speed from everybody else.They asked questions like:
- What is the difference between speed and haste?
- Where does business go to spot trends before the competition?
- How can leaders help people stop dreading high velocity and rediscover the thrill of deciding, acting and staying fast?
- H&M Europe's fast fashion phenomenon now poised to threaten apparel stores in America.
- AOL who gulped down Netscape and Time Warner in record time.
- Charles Schwab the new dominant name in discount and on-line financial services.
- ISBN13: 9780066620541
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
The tortoise and the hare--not to mention a popular '60s-era adage--warned us that Speed Kills. Not so fast, contend Jason Jennings and Laurence Haughton, international consultants who have worked together since 1976. In It's Not the Big That Eat the Small... It's the Fast That Eat the Slow, the two argue that only the swiftest of corporations will thrive in the 21st century. They then outline a program, based on best practices developed by contemporary speedsters like Charles Schwab and AOL that readers can work into their own businesses by similarly focusing on "commerce, resource deployment, and people." Its four parts examine ways to create environments that anticipate the future, reassess operations and personnel and make appropriate adjustments whenever necessary, launch a "crusade" while "staying beneath the radar," and maintain velocity through institutionalization and close customer relationships. "This book will show you how to think and move faster than your competition," they write, adding that "being faster doesn't mean being out of breath. It means being smarter." Many of their suggestions will be familiar to those who follow the business of business improvement, but the singular (and quite convincing) context to which Jennings and Haughton now apply them help make this book unique. --Howard Rothman
Customer Reviews ::
Excellent read for those looking to grow their business and compete with big companies - 3 Dogs Marketing - Atlanta, GA
This is probably one of the best business books I have read. I bought the book not long after it came out (about 8 years ago) and implemented a lot of what they covered. It basically tells you how you can level the playing field by competing with the "Big Boys" utilizing speed in business.
Since I currently own, and have previously operated small businesses it is difficult to find ways to compete with larger companies since they have much greater budgets for things like advertising and marketing. This book covers ways to combat these issues, and gives real life examples (albeit 8-10 years old now) of how you can use speed to overcome just about anything. Even though the examples are from several years ago, and the landscape has changed a lot since then, it is in my opinion easier to take the fundamentals of what they teach in this book and implement them now. There are more tools available to us all, particularly in the Social Media World, that will enhance your ability to move at great speed in business. While others are dealing with bureaucracy within their larger companies, and having meeting upon meeting in order to make a decision, you can ACT NOW and speed ahead, leaving a lot of these other companies in your rear view mirror!
See Also : >#@ Buy Best Sales Now
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